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PUMA & SANTA CRUZ reboot the ‘Screaming Hand’!

(Ok so the Monkey was a bit late on the uptake with this but still…who knows where this could go? The return of the Powell Ripper perhaps? Or the new rise of Jason Jesse’s Sun God…)

PUMA has teamed up with cult skate brand Santa Cruz Skateboards to produce the Screaming Hand First Round Hi and the Screaming Hand Tee. Both items feature the most iconic graphic that has emerged from the skateboarding culture in the last 30 years, the Screaming Hand.

The Screaming Hand was created by Jim Phillips, legendary rock poster artist and art director for Santa Cruz skateboards from 1975–1990. PUMA applied this graphic to one of its most classic silhouettes, the First Round Hi, as a tribute to Jim, friends from Santa Cruz Skateboards and all the skaters that rocked PUMA’s back in the day. To compliment the sneaker, PUMA also designed a Screaming Hand Tee with the graphic printed on the front left side of the shirt.

Unleashed in 1987, the Screaming Hand graphic became an instant classic within the skate community and counter culture in general. During the same year, the PUMA First Round Hi made the cover of THRASHER skateboard magazine. Today in honor of Santa Cruz Skateboards and Jim Phillips who, together, created perhaps the most credible skate brand of the 1980’s and modern day, PUMA pays homage to all the skaters who wore the PUMA brand during that unforgettable era.

Featuring a blue nubuk upper with a glossy 3D screen-print highlighting the black line-work found on the Screaming Hand graphic, the First Round Hi is designed for those who appreciate the graphic’s history and what it represents. The heel has a molded silicon Screaming Hand graphic and the sock liner sports an enlarged version of the graphic.

Other features include a pearlized patent form-strip and collar, blood and veins leather lining, embroidered Santa Cruz logo on the tongue and four different lace options.

The Screaming Hand First Round Hi and Screaming Hand Tee drop in stores during August 2008.

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