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Everybody knows if you ride waves you got the most steez so it should come as no surprise that the world’s coolest underwear is designed by a surfer. Catering for both the boys and the girls, Pull-In originated in French surf-city (well, town) Hossegor but has exploded globally of late and has opened stores in L.A., New York and Paris – and they’ve got a new winter range out now. It might cost you an arm and a leg but it’s a sacrifice worth making and anyway, as my mate used to say, ‘You can’t put a price on style’. Hit links below image to see the rest of the range at the pull-in.com store.