Another summer update from the skate wing of global giant Adidas finds Silas Baxter-Neal getting his own shoe which (along with the other new drops) retains the company’s recent penchant for subtle colourways. The Eldridge Superstar, for example, gets the colours reversed from the first version and the Busenitz soccer cleat turns up in a nice red wine colour leaving the yellow stripes on the Gonz as the brightest splash of colour anywhere. Talking of Gonz – check out his new retro bad-boy track top in it’s two different colour schemes…
adidasskateboarding.com

Man I used to love hi-tops the first time they were in so you can only imagine how gutted I was when they went out – I figured I’d just lie low until they came back in again. The thing is, they’ve been back in for a couple of years now and somehow I just feel a bit too old for them - which is my bad really as I won’t get to ever get to wear this brightly coloured hook-up between Del and skate shoe co. Osiris. Oh the irony…

…Well, I presume they’re the summer range anyway for, despite being in the same hemisphere as monkeyboxing, Adidas’ notion of the seasons seems a bit out of kilter with…well…with anyone else’s as they’re always a season ahead. Not that I’m complaining you understand - for they deliver the goods once again which, according to Adidas’ U.S.-based skate team manager, should be in store come 1 April. There’s a date to set your mind at rest. Should you feel like swinging by adidasskateboarding.com, you’ll also find footage of the skate team in San Francisco – going off by all accounts…

Yeah – so I got the heads up the other day that the 2010 Adi webby was all go – and so it is. Not vastly different to the old Adi webby, it has to be said, you can of course check product as before…

...those early-90s style Pete Eldridge Superstars above for example – or these resurrected ‘Skates’ – fresh from the 70s archive…

…Adidas also continue their campaign to deny me a black and white cup sole Campus as the vulcanised version and the footy-influenced Busenitz appear to still be going strong…

…plus there are some new t shirts (admittedly not all as sombre as these) and flannel shirts and hoodies. Oh yeah - and there’s also a fair bit of downloady goodness including footage of the team in SF, all new rider, interviews, an ad archive, and more.
P.s. If anyone from Adidas Originals is reading this – I wonder if I might trouble you to persuade the powers that be to do a Franz Beckenbauer tracktop in Black and grey or black and gold. Just a thought…

Hard to find fault with these Tang-y offerings from the Ghostface/ Adidas hook-up. What you see is what you get – rock these and you couldn’t (Killa) Bee more fly. Difficult to see Wu wouldn’t want a pair really.

The name alone should indicate that Slut is not a company to compromise, so I’m sure that they will have no problem at all agreeing with me when I say that their style is in your face like a money shot. Don’t believe me? Check the pics below. It should come as no surprise to you that they are also a clothing company who know how to get down. Their launch party in 2006 was so impressively debauched they had another one the next week and then one the week after that. Now, three years later, Love Riot is one of the fastest and loosest club nights in the southwest. We’ll overlook the predilection for house DJs at Love Riot nights because a) soul/ hip-hop legend Norman Jay has also played there and b) some of the Slut’s founders ride the wave-steed of ancient Hawaiian kings a.k.a. the bodyboard. Here’s what they have to say…
(PRESS RELEASE) SLUT is a boutique fashion and partying brand from Cornwall, dedicated to serving the needs and desires of those with a penchant for seriously enjoying life. Owned and run by surfers from Porthleven, and a fisherman from St. Just, we have a firm background in surfing, skating, music, design and partying, or whatever it takes to have a bloody good time. On the clothing front, we aim to be a refreshing alternative to the corporate surf brands which dominate today's market, whilst still being able to relate to the great many of you who couldn't care less about surfing but share our interests in brilliant clothes, partying and just plain enjoying life.

Our designs are inspired by a tongue in cheek look at our lives here in Cornwall, Ireland, London and further afield. We place a great emphasis on making our products to a high quality, and have a talented small team of designers helping to ensure this. A couple of whom take great pleasure in secretly moonlighting from their day jobs for us, where they design for a couple of very influencial UK brands.

slut.co.uk

I don’t really need to say anything about these do I? Oh go on then. Once upon a time there were two brothers Adolf and Rudolf who are at the root of a story which (despite the fact that it sounds like it’s going to be about Nazi reindeer) is about shoes. Dope shoes. After a misunderstanding in an air-raid shelter their shoe company partnership ended. Adolf called his half of the business Adidas, derived (somewhat contrivedly) from Adi (short for Adolf) plus the first syllable of his surname DASsler while Rudi went on to form a company called Ruda derived (in an equally contrived way) from RUdolf DAssler – though, luckily, he realised that sounded a bit shit and later changed it to Puma. Consequently, back in the day, b-boys could pick kicks from two dope selections, the absolute kings among which were the Adidas Superstar and these – the Puma Suede. Amazingly both brothers had hit on freshness so total that these styles are still with us today and wearing them will still elevate your cool to rarified heights. Just remember to waterproof them before you wear them, keep a spare toothbrush to clean them with and always rock fat laces. Oh yeah – best buy two pairs when you see a colour scheme you like too. Ladies and gentlemen – the Puma Suede for October and November 2009…
puma.com

It’s autumn – and here’s four reasons not to kick up leaves with what you’ve been wearing on your feet all summer. The Superstar is the new Gonz and there’s another two Campus styles over on the Adidas skate page. Just one question. Why won’t they do a cup sole Campus in the black and white?
adidasskateboarding

New t-shirts from Stussy – yay...sorry – what? £34.50 a shout? I wanted a t-shirt not a second mortgage? Are they stitched with spun gold thread? Diamante logos with real diamonds? Next thing you know it’ll be £90 for a plaid shirt and over a ton for a hoodie. Oh. It is. Cool designs as always but why so pricey? And nobody’s allowed to answer that with ‘you can’t put a price on style.’

Cool - a new Pete Eldridge signature Superstar shoe. Would that be white with three navy black stripes by any chance?...

With skills and style and a long history of rocking adidas, Pete Eldridge is the new addition to the adidas Skateboarding team. Pete's been on a mission recently to destroy everything in his path - including his recent Mystery video part, his performance at both Tampa Pro and the Maloof Money Cup, and his part in the adidas European video, Diagonal. There are big things in store for Pete at adidas Skateboarding, including his first signature color way shoe, dropping in 2010. It's a Pete staple, none other than the Superstar, a shoe Pete has been skating in since way back in the day. His first adidas ad is running this month in fine skate publications and a new feature just launched on the adidas skateboarding website, welcoming him to the team.
adidasskateboarding.com